New ‘Barbie’ Phone Includes No Smart Features – and That’s the Point

Why does the new ‘Barbie’ phone include no smart features?

The new ‘Barbie’ phone, announced on Monday, Feb. 13, 2023, is a flip phone with no smart features. This is in contrast to most other phones on the market today, which are smartphones with a variety of features, including internet access, apps, and cameras.

So, why did Mattel, the maker of Barbie, decide to release a phone with no smart features? There are a few reasons.

Reasons for No Smart Features

• Protecting children's privacy: Smartphones can track users' locations, store personal information, and access their contacts. This information can be valuable to advertisers and other companies, but it can also be used to exploit children.
• Encouraging physical activity: Smartphones can be addictive, and they can lead children to spend less time playing outdoors or interacting with their friends and family.
• Reducing screen time: Smartphones can emit blue light, which can interfere with sleep. They can also be a source of cyberbullying and other online dangers.

By releasing a phone with no smart features, Mattel is trying to address these concerns and provide parents with a peace of mind when their children are using a phone.

Other Features of the ‘Barbie’ Phone

In addition to having no smart features, the new ‘Barbie’ phone also has a number of other features that make it appealing to children.

• It comes in a variety of fun colors and designs, including pink, blue, and purple.
• It has a built-in camera, so children can take pictures and videos.
• It has a number of pre-loaded games, so children can play with their friends.
• It has a long battery life, so children can use it all day long.

Conclusion

The new ‘Barbie’ phone is a great option for parents who are looking for a phone that is safe for their children to use. It has no smart features, so parents don't have to worry about their children being tracked or exploited online. It also has a number of other features that make it appealing to children, such as a built-in camera and a variety of games.